The six principles of viral marketing
Hilton could benefit from a viral ad. For example, a funny advert or a video portraying Hilton hotels in a positive light could become a hit and associate Hilton with fun and laughter.
However, executing a successful viral ad isn't all that easy. Anyone can try to make a funny video - the internet is full of those. Most of these gather a few thousand hits - and then disappear into the vast mass of videos and ads.
No one says Hilton NEEDS to try viral marketing though, but it might be a fun change compared to more regular ad videos, such as the one below.