Tuesday, 20 March 2012

Augmented reality

Augmented reality (AR) is a live view of a physical real-world environment. AR is computer-generated with the input of video, sound, graphics or GPS-data. Augmented reality is an extension to Virtual reality (VR) which  is a virtual space where the players are not hold back by the physical laws and material properties.

Augmented reality is quite new and therefore not so well known or used. In the near future Hilton Hotels should concider though making some apps/programs using AR. For example the hotels could be put into augmented reality so the users could see themselves how the hotel looks like. This could be a way to market the hotel before the bookings and this could became handy for the customers when arriving to the hotel, looking for their room, breakfast room etc. AR could also be extended to the neighbouring area of the hotel.

No comments:

Post a Comment