I couldn't help but notice that Hilton doesn't pop up very well in Google search. With searches like "accommodation Helsinki airport", "majoitus Helsinki", "hotellit Helsinki" Hilton is never on the top search results. Also their add only pops up if you search for hotels in the airport. This is definitely something Hilton should think about. With Google search only the airport hotel is at least somewhat likely to be chosen. Instead the two other hotels in the city will be left out of people's radar. I think Hilton should invest in more search words and that way try to get to the top results. After all these days most people make travel plans through intenet and especially using the help of Google.